A Four-Dimensional Product Innovativeness Typology: Introducing Seven New Product Project Types for the Study of Innovation Management
Criado por Fernando Fonseca (
Universidade de São Paulo ) em 16 de Outubro de 2009 - 09:56. Atualizado por Fernando Fonseca (
Universidade de São Paulo ) em 05 de Novembro de 2009 - 13:35.
This paper introduces a more elaborate innovativeness typology based on four dimensions that are a corollary of the two meta-perspectives: 1) exogenous technological newness; 2) exogenous market newness; 3) endogenous technological newness; and 4) endogenous market newness.
The combinations of the four newness dimensions result in seven new product project types.
Three of the projects are breakthrough in nature, since they have either high exogenous technological newness or high exogenous market newness or both: the Really New Technology Architecture; the Really New Market Approach; or the Discontinuous Value Proposition. Three intermediate project typess are either imitations or new product platforms that have high endogenous technological newness or high endogenous market newness or both: the New Technology Platform; the New Market Initiative; or the New Business Domain). The final new product project type is the incremental project which has a low degree of newness on all four Newness Dimensions: the Evolutionary Product Development project type.
Product Innovativeness Typology; Product typology
Rosenø, A. A Four-Dimensional Product Innovativeness Typology: Introducing Seven New Product Project Types for the Study of Innovation Management. Copenhagen: Copenhagen Business School, Department of Informatics, 2005, 86 p. Working Paper.