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101 Design Methods
Criado por Víctor Macul ( EESC - USP ) em 24 de Março de 2015 - 11:55.
URL: link para o BSCW

Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.

Palavras-chave: design methods
Nó: 17102
Referência completa: Kumar, Vijay. 101 design methods: A structured approach for driving innovation in your organization. John Wiley & Sons, 2012.


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